Initiated By
FINRA
Allegations
SEC SECTIONS 17(A)(1), 17(A)(2) AND (A)(3) OF THE SECURITIES ACT OF 1933, FINRA RULE 2010, NASD RULE 2210(D)(1): LERNER'S MEMBER FIRM RECOMMENDED AND SOLD OVER $442 MILLION OF A $2 BILLION NON-TRADED REAL ESTATE INVESTMENT TRUST (REIT) WITHOUT PERFORMING ADEQUATE DUE DILIGENCE IN VIOLATION OF ITS SUITABILITY OBLIGATIONS. EARLIER REITS UNDER THE SAME MANAGEMENT INAPPROPRIATELY VALUED THE REITS' SHARES AT A CONSTANT ARTIFICIAL PRICE NOTWITHSTANDING YEARS OF MARKET FLUCTUATIONS, PERFORMANCE DECLINES, INCREASED LEVERAGE AND EXCESSIVE RETURN OF CAPITAL TO INVESTORS. LERNER'S FIRM, IN ITS CAPACITY AS BEST EFFORTS UNDERWRITER FOR ALL OF THE REITS, CONTINUES TO SOLICIT THOUSANDS OF CUSTOMERS TO PURCHASE THE REIT WITHOUT PERFORMING ADEQUATE DUE DILIGENCE TO DETERMINE THAT THERE IS A REASONABLE BASIS TO RECOMMEND THE SECURITY TO ANY CUSTOMER. LERNER HAVE MADE FALSE, EXAGGERATED AND MISLEADING CLAIMS REGARDING THE INVESTMENT RETURNS, MARKET VALUES, PERFORMANCE AND PROSPECTS OF THE CLOSED REITS TO OVER A THOUSAND CUSTOMERS DURING AT LEAST FOUR OF HIS FIRM'S INVESTMENT SEMINARS. THE FIRM, THROUGH LERNER AND OTHER REPRESENTATIVES, REPEATEDLY GAVE SEMINAR PRESENTATIONS TO INVESTORS USING SEMINAR SLIDES THAT WERE NOT FAIR AND BALANCED AND DID NOT PROVIDE A SOUND BASIS FOR EVALUATING THE FACTS IN REGARD TO THE REITS PROGRAMS. LERNER MADE ORAL PRESENTATIONS REGARDING THE REITS AT SEMINARS. THESE SEMINAR PRESENTATIONS CONSTITUTED A PUBLIC APPEARANCE AND WERE COMMUNICATIONS WITH THE PUBLIC UNDER THE FINRA ADVERTISING RULES. THE SEMINAR SLIDES AND LERNER'S SEMINAR PRESENTATIONS ALSO OMITTED NUMEROUS MATERIAL FACTS AND QUALIFICATIONS THAT CAUSED THE COMMUNICATIONS TO BE MISLEADING. THE SEMINAR SLIDES AND LERNER'S SEMINAR PRESENTATIONS CONTAINED NUMEROUS FALSE, EXAGGERATED, UNWARRANTED OR MISLEADING STATEMENTS AND CLAIMS REGARDING THE VALUATIONS, PERFORMANCE, PROSPECTS, RISKS, AND PRACTICES OF THE REIT PROGRAMS, AS WELL AS CUSTOMER INSURANCE PROTECTION THROUGH THE FIRM AND THE PROSPECTS FOR A MERGER OF THE CLOSED REITS. TO COUNTER NEGATIVE MEDIA ATTENTION REGARDING THE FIRM AND THE REITS FOLLOWING THE FILING OF THE ORIGINAL COMPLAINT IN THIS PROCEEDING, LERNER SENT LETTERS TO ALL OF THE FIRM'S CUSTOMERS. LERNER SIGNED THESE LETTERS, EACH OF WHICH WAS MAILED TO OVER 50,000 CUSTOMER HOUSEHOLDS. LERNER'S LETTERS TO CUSTOMERS OMITTED MATERIAL INFORMATION CAUSING THE COMMUNICATION TO BE MISLEADING. THE LETTERS ALSO CONTAINED EXAGGERATED, FALSE, AND MISLEADING STATEMENTS REGARDING THE VALUATIONS, PERFORMANCE, PROSPECTS, RISKS, AND PRACTICES OF THE REIT PROGRAMS. ONE OF THE LETTERS MADE EXAGGERATED CLAIMS REGARDING FINRA'S NO OBJECTIONS OPINION REGARDING THE FAIRNESS AND REASONABLENESS OF THE UNDERWRITING TERMS AND ARRANGEMENTS. THE OTHER LETTER MADE UNWARRANTED, EXAGGERATED, AND MISLEADING CLAIMS REGARDING A POTENTIAL OPPORTUNITY FOR CLOSED REIT SHAREHOLDERS TO PARTICIPATE IN CONSOLIDATION, SALE, LISTING ON A NATIONAL EXCHANGE, OR OTHER EVENT THAT WOULD ALLOW THEM TO DISPOSE OF THEIR ILLIQUID SHARES. TO INDUCE NEW AND EXISTING CUSTOMERS TO PURCHASE THE REIT, LERNER AND THE FIRM MADE UNTRUE REPRESENTATIONS OF MATERIAL FACT OR OMISSIONS OF MATERIAL FACT REGARDING THE PRIOR PERFORMANCE, STEADY DISTRIBUTION RATES, UNCHANGING VALUATIONS, AND PROSPECTS OF THE CLOSED REITS AND/OR THE CURRENT REIT. LERNER AND THE FIRM MADE THE UNTRUE STATEMENTS AS ALLEGED AND OMITTED THE MATERIAL FACTS AS ALLEGED WITH INTENT TO DEFRAUD INVESTORS OR WITH RECKLESSNESS. LERNER AND THE FIRM MADE INTENTIONAL OR RECKLESS MISREPRESENTATIONS AND OMISSIONS AT SEMINARS, IN SEMINAR MATERIALS, AND IN LETTERS TO CUSTOMERS. THE FIRM'S AND LERNER'S USE OF THE SEMINARS, SEMINAR MATERIALS, AND LETTERS TO CUSTOMERS CONSTITUTED A FRAUDULENT OR DECEITFUL PRACTICE OR COURSE OF BUSINESS TO OFFER OR SELL REIT TO INVESTORS.
Resolution
Decision & Order of Offer of Settlement
Sanctions
Requalification
Sanctions
Restitution
Amount
$250,000.00
Sanctions
Suspension
Registration Capacities Affected
ANY CAPACITY
Duration
ONE YEAR
Start Date
11/19/2012
End Date
11/18/2013
Registration Capacities Affected
ANY PRINCIPAL CAPACITY
Duration
TWO YEARS
Start Date
11/19/2013
End Date
11/18/2015
Regulator Statement
WITHOUT ADMITTING OR DENYING THE ALLEGATIONS, LERNER CONSENTED TO THE DESCRIBED SANCTIONS AND TO THE ENTRY OF FINDINGS, THEREFORE HE IS ORDERED TO PAY RESTITUTION OF $250,000, TO BE ADDED TO THE SETTLEMENT FUND ESTABLISHED PURSUANT TO THIS OFFER, AND TO BE USED FOR THE SAME PURPOSES AS THAT FUND, ORDERED TO REQUALIFY AS A GENERAL SECURITIES REPRESENTATIVE (SERIES 7) AND GENERAL SECURITIES PRINCIPAL (SERIES 24) PRIOR TO ASSOCIATING WITH A FINRA MEMBER, SUSPENDED FROM ASSOCIATION WITH ANY FINRA MEMBER IN ANY CAPACITY FOR ONE YEAR, AND FOLLOWING THE ALL CAPACITIES SUSPENSION, SUSPENDED FROM ACTING IN ANY PRINCIPAL CAPACITY WITH ANY FINRA MEMBER FOR TWO YEARS. THE SUSPENSION IN ANY CAPACITY IS IN EFFECT FROM NOVEMBER 19, 2012, THROUGH NOVEMBER 18, 2013. THE SUSPENSION IN ANY PRINCIPAL CAPACITY IS IN EFFECT FROM NOVEMBER 19, 2013, THROUGH NOVEMBER 18, 2015.
Broker Comment
WITHOUT ADMITTING OR DENYING THE ALLEGATIONS, LERNER CONSENTED TO THE DESCRIBED SANCTIONS AND TO THE ENTRY OF FINDINGS, THEREFORE HE IS ORDERED TO PAY RESTITUTION OF $250,000, TO BE ADDED TO THE SETTLEMENT FUND ESTABLISHED PURSUANT TO TERMS OF THE SETTLEMENT, AND TO BE USED FOR THE SAME PURPOSES AS THAT FUND, ORDERED TO REQUALIFY AS A GENERAL SECURITIES REPRESENTATIVE (SERIES 7) AND GENERAL SECURITIES PRINCIPAL (SERIES 24) PRIOR TO ASSOCIATING WITH A FINRA MEMBER, SUSPENDED FROM ASSOCIATION WITH ANY FINRA MEMBER IN ANY CAPACITY FOR ONE YEAR, AND FOLLOWING THE ALL CAPACITIES SUSPENSION, SUSPENDED FROM ACTING IN ANY PRINCIPAL CAPACITY WITH ANY FINRA MEMBER FOR TWO YEARS. THE SUSPENSION IN ANY CAPACITY IS IN EFFECT FROM NOVEMBER 19, 2012, THROUGH NOVEMBER 18, 2013. THE SUSPENSION IN ANY PRINCIPAL CAPACITY IS IN EFFECT FROM NOVEMBER 19, 2013, THROUGH NOVEMBER 18, 2015.